Know your business model before starting your plan.
Starting a business plan before you are crystal clear on your business model is a waste of time. Arguably the most important steps in
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KNOWLEDGE BASE:
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Why knowing your per-unit costs is so important for product businesses
When you hear an entrepreneur say something like 'I'll make it up in volume', what they are usually really saying is 'I don't know my costs'
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The market comparison pricing method:
If your competitor sells their product for $100 each and your product is 85% as good as theirs, there is an argument for you charging $85
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