Applying COGS thinking to services = Cost of Services Sold (COSS):
Service businesses have input costs too. Just because they're not technically COGS doesn't mean you can ignore them. Count your COSS too.
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KNOWLEDGE BASE:
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Why knowing your per-unit costs is so important for product businesses
When you hear an entrepreneur say something like 'I'll make it up in volume', what they are usually really saying is 'I don't know my costs'
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The market comparison pricing method:
If your competitor sells their product for $100 each and your product is 85% as good as theirs, there is an argument for you charging $85
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